Metairie, LA USA
Like most avid sportsmen, Capt. Damon McKnight has long known about Louisiana's most popular fishing and hunting website - Rodnreel.com. So when he established a first-rate charter operation in 1997, Super Strike Charters, McKnight knew there was only one thing to do. That, he said, was to become a part of Louisiana's premier source of outdoors information.
"When I started Super Strike Charters, I knew that I had to get on with Rodnreel.com," McKnight said. "In fact, it was the only kind of advertising I even considered."
Seen by more than 79,000 outdoors enthusiasts every week, McKnight realized the potential. With rich content such as the graphical tide charts, daily, area-specific reports, free classified ads, colorful features and photos, this is the site that draws thousands of outdoor enthusiasts every week, when they're not on the water or in the woods. As an astute businessman, McKnight also realized that that these were the people he had to reach with his message.
More than four years after his custom designed website went on-line, McKnight says that advertising on Rodnreel.com was one of the best business decisions he ever made. Why? It has brought him business - and lots of it.
"A lot of people don't realize it how tough this business has become," McKnight said. "It takes time to build up your clientele. Advertising on Rodnreel.com has allowed me to do this faster than I'd ever thought was possible."
Almost overnight, McKnight watched as his business pick up dramatically. In the day he fielded calls constantly from his cell phone. And at night, he posted regular reports and photos, while answering e-mails and returning calls from potential clients. As bookings increased, Capt. McKnight noticed that much of his new clients were coming from out of state. And today, it is difficult for customers to even book trips during the peak seasons offshore.
"Before this website, most of our business came from word of mouth," said McKnight, who operates a 27-foot Hydra Sports out of Venice. "Now, we're nationwide. I've taken people from Mississippi, Tennessee, Alabama, Florida, Minnesota, New Jersey, North Carolina, South Carolina and Texas. We've seen a lot of business from Texas."
The list is too long to accurately list, he said. McKnight believes he has entertained clients from almost every state. And when satisfied customers catch big tuna, wahoo, amberjack, dolphin and blue marlin, they tell their out-of state friends, and post reports on Rodnreel.com.
Another feature that McKnight and other captains have found very useful is ability of the electronic medium to reach potential clients quickly. In the event of a last-minute cancellation, McKnight simply post a report that he has a boat available. More than often, he receives a call that evening with customers who want to hire him as a charter.
"I'm very satisfied with the results I've received from advertising on Rodnreel.com," he said. "I'd recommend it to anyone in the business. I don't see how I could have gotten along without it."
In Louisiana, as well as across the country, the charter fishing and hunting industries have become increasingly competitive. New guides and industry-related services are being established daily. In the mid-1980s, there were only a handful of charter captains and guides in Louisiana. Today in virtually every port, fishing village and marina in south Louisiana, there are many guides advertising their services.
And the numbers continue to grow. Rodnreel.com has made it possible for these people to keep their competitive edge.Click here for more information on Super Strike Charters
[Success] [Al Walker] [Bobby Bryan] [Brandon Carter] [Brian Epstein] [Condeauxs] [DAMON MCKNIGHT] [Dan Dix] [Erik Rue] [Frank Moore] [Gary Bonnano] [Herman Solar] [Hi-Ridge Marina] [Jody Donewar] [Kevin Hunter] [Peace Marvel] [Redbone] [Shadow Grass] [Steve Himel] [Theophile Bourgeois]
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